For Brand name & Logo
The following are some of the advantages of trademark registration:
1. It protects the company's reputation from being used by another firm.
2. It protects the company's brand name and name from being utilized by other organizations.
3. Assists in establishing a product's brand identity as branded items.
4. Customers believe that the firm is offering standard goods or services.
5. The owner of a trade mark exclusively obtains the right to use his or her registered trade mark in connection with the goods or services covered by its registration.
6. To obtain relief from infringement (misuse by third parties) of the trade mark.
7. The power to assign (transfer) the trade mark to other parties in order to obtain consideration.